Foot Locker x Converse

Edmonton, Reimagined Through a One-of-One Sneaker

JD Art was selected to represent Edmonton in a special collaboration between Foot Locker and Converse, bringing the character of the city onto an entirely different canvas.

The project invited selected artists from different cities to transform a Converse sneaker into an original artwork inspired by their home city. JD Art’s result was a completely custom 1-of-1 pair, combining his recognizable artistic language with an Edmonton-inspired identity.

The collaboration extended beyond the sneakers themselves. JD Art also appeared in a commercial created for the campaign, bringing the story behind the artwork and the creative process to audiences through television and digital platforms.

From walls to canvas, products and footwear, this collaboration represents the versatility of JD Art and the ability to translate a distinct visual identity into meaningful brand experiences.

Collaboration: Foot Locker × Converse × JD Art
Project: 2020 Custom Edmonton Sneaker
Edition: 1 of 1
Campaign: Television & Digital Commercial